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Interactive webinar · 15 minutes · at your own pace

Fake reviews, unfair reviews: how to respond

A fake, unfair or threatening review lands on your listing. What do you do? Sort it, report it to Google, reply to it, and know when to call a solicitor.

Goes further than chapter 3 of the first webinar, “Replying, even to the tough ones”

Maxence
MaxenceFounder of Asterias
Philibert, the Asterias mascot

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What you’ll learn

  1. Tell a negative review, a banned review and a defamatory review apart
  2. Report a review to Google, follow up your request, appeal
  3. Respond to a former employee, a competitor or a blackmail attempt
The exercise

Report it, reply to it, or let it be?

Eight reviews land on your listing. For each one, choose the right response, with feedback at the end.

What’s on

  1. 01Three kinds of review
  2. 02Report, follow up, appeal
  3. 03The cases that keep coming up
  4. 04What the law says
  5. 05Your action plan

In the library

To start with

Your Google reviews: a user’s guide

Reading them, replying to them, getting more of them. Where to start.

25 minExercise: Build a reply, sentence by sentence
To go further

Your Google listing, level 2: getting chosen on Maps

Photos, updates, stats: winning over the customer torn between you and the place next door.

15 minExercise: Which one would you visit?
To go further

Your team and your reviews

Who replies, in what tone, and how the whole team gets involved.

15 minExercise: Your reply charter
Fake reviews, unfair reviews: how to respond · Free Asterias webinar